I am currently doing a study on using
digital signage
to promote businesses by creating customer interaction. I would like to hear from those who have had experience with it.

Many companies are now moving to digital signage from printed posters and banners, primarily due to the various features that digital signage provides; dynamic content, ability to manage remotely, as well as enhance the attention of customers toward the advertising material being displayed. There are a variety of hardware solutions to choose from like
digital signage displays,
LED displays,
video walls,
digital standees, and
interactive displays
that can be found in many locations, including retail locations, businesses, hotels, hospitals, schools, and public places.

I recently learned about a company, StreamPurple, that specializes in
digital signage hardware solutions including
digital signage displays,
LED video walls,
digital standees, and complete installation services throughout India. Their hardware solutions appear to be well-suited for both indoor and outdoor applications.

For all of you who have experience with digital signage...

• Have you noticed an increase in customer interaction?


• How do you measure return on investment for digital signage?


• Is it better to have a video wall vs. a regular stand-alone digital signage display?


• What are the most important features to look for when selecting a digital signage vendor?


• What is your experience with the ease of content management and remote updates?

I look forward to hearing your personal experiences, suggestions, and problems you encountered during your implementation(s).

Thank you for your comments. ??