chandrasekhar121
10 posts
Nov 13, 2025
3:01 AM
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Magento 2 Facebook Pixel can track wishlist engagement with a simple event that fires when a user adds a product to the wishlist. It sends key details like product ID, name, and category to Meta for better insight. This helps stores understand interest even when users do not add items to the cart. After capturing this activity, Magento 2 Facebook Pixel also supports remarketing. Stores can target users who saved items but did not purchase. This improves ad relevance and increases conversion chances.
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