schandnasss
6 posts
Oct 11, 2025
2:33 AM
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While search engines remain users' go-to tool for finding answers, social media search is growing in popularity, especially on TikTok , so it's worth keeping an eye on in 2025.
The content you want to position on social media can have either a strong promotional nature (as many users seek to discover new brands and products on these platforms) or a more indirect, value-driven style.
Additionally, to improve your positioning on social media, it's also important to include keywords in your bio and keep your username simple.
This trend is so strong that even a brand's presence on social media can be the determining factor in whether a lead ends up purchasing from one site or another.
Will social media one day take over the leadership of online searches? It's still too early to tell, but what is clear is that many users prefer to consume audiovisual content combined with written content rather than solely obtain information from one type of content.
The antitrust lawsuit against Google could completely change the search landscape.
You may not know it, but Google is facing antitrust lawsuits in the United States that could force the company to share its data and algorithms. If this happens, other organizations could use this information to create their own search engines, which would bring more variety to search options.
This would force SEO specialists to create new strategies and make their work more complicated, but it would also be a great opportunity for innovation and would allow experts to better understand how Google organizes pages in the SERP.
Whatever the outcome, we still don't know what's going to happen next, but we recommend you pay attention to this story so you don't get caught off guard.
Optimize for the user, not the keywords
Another trend we're finding in SEO for 2025 is that it will be crucial to design a positioning strategy based on the problems and challenges users face—that is, their search intent.
Keywords can be very misleading, as the most searched keywords often have unclear intent or are filled with forums or articles with reviews.
Therefore, don't just focus on the search volume for a keyword, but rather on whether it can help your target audience. This will help you avoid wasting your time and effort targeting keywords where users don't really need your help or where competition is intense.
Technical SEO is more important than ever
Technical SEO focuses on improving the technical aspects of a website so that search engines can better detect, crawl, and rank it in the SERPs. Aspects such as loading speed, responsive design, security, and website structure are all addressed in technical SEO.
As one of the SEO trends for 2025, we find that this type of SEO is going to be crucial, but the good news is that both search engines like Google and Bing offer checklists that can help guide your technical SEO efforts.
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