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Consumer needs: what they are, types, and how to d
Consumer needs: what they are, types, and how to d
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schandnasss
3 posts
Oct 11, 2025
2:30 AM
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Consumer Needs are the deficiencies or desires that motivate a person to seek products or services to satisfy them.
Therefore, understanding their needs is key for any company that wants to implement a good marketing strategy and increase sales. When you have this information, which is related to your customers' needs, it's much easier to present a product or service that meets them within an engaging campaign.
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Consumer needs, types, and how to define them
Definition: What are consumer needs?
As we've said before, consumer needs are those that drive a person to seek out and pay for a product or service that satisfies them. Need, then, is a kind of driving force behind the purchasing decision. The more effective a brand is at identifying these needs and offering products or services that meet them, the more sales it will achieve.
Furthermore, according to the American psychologist Abraham Maslow, these needs are organized hierarchically into five levels:
Physiological needs : These are those directly related to human survival, such as eating, drinking, and maintaining good health. This means that food, beverages, and medications would fall within this level, which is the base of the pyramid.
Security needs : This level includes needs that make a person feel protected, and would include everything from access to housing to alarms and life insurance.
Belonging needs : Everyone feels the need to be part of a group and connect, in some way, with the world around them. So, this level includes all products and services that promote social activities.
Esteem needs : These are all those that are related to self-esteem and that are manifested through the acquisition of products that give a certain status, such as owning a car or jewelry.
Self-actualization needs: This is the top of the pyramid and includes needs related to individual happiness, so they are much more specific. For one person, it might be traveling, and for another, earning a university degree.
According to Maslow, all individuals need to meet their needs, following this hierarchy and progressing from level to level. For example, before meeting safety needs, a person will need to meet physiological needs.
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