Odessa O. Peng
3 posts
Oct 11, 2025
2:19 AM
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TikTok continues to attract attention with . You can entertain yourself for hours. It's no wonder, then, that Instagram wanted to introduce a similar feature: Instagram Reels. But what's the difference between TikTok and Instagram Reels? Is there even a difference? And which platform is best to use?
What are the similarities between TikTok and Reels?
TikTok has become incredibly popular in recent years, initially due to the switch from the name Musical.ly to TikTok. TikTok is all about funny short videos. Many dances are recorded, crazy challenges are presented, and short informative videos are also shared.
And then there's the next one: Instagram launched Reels at the beginning of August . This feature is very similar to TikTok, as it also focuses on short videos. There's also a lot of overlap in terms of features. Both allow you to record videos consisting of multiple segments. So it doesn't have to be a one-taker anymore, giving you the freedom to unleash your creativity. And precisely because TikTok and Reels are so similar, it's interesting to see: are there any differences?
What are the differences between TikTok and Reels?
Let's dive right in. What are the differences between TikTok and Instagram Reels? I'll list eight differences regarding the platform itself and the content creation options.
At Pinterest, our mission is to help people discover things they love and do those things in real life.
Of course, in this case, “doing things in real life” means “buying and using.”??
Users find inspiration on Pinterest for their next renovation project. They might then buy some furniture or DIY tools through the platform. Or they might be looking for their next party outfit and then buy those beautiful shoes they scrolled past. Pinterest's visual impact encourages many people to make a purchase.
Whatever people plan to buy online (or offline), it's likely they've also visited Pinterest during the purchase process to learn more about the product. Its visual appeal and easy-to-use search engine make Pinterest an attractive platform for potential buyers.
Another interesting aspect is Pinterest's targeted audience. Pinterest users are typically the " decision makers "—people on the verge of making a purchase. Of Pinterest's decision makers , 76% are female. This is an overwhelming majority.
According to the same research, the most popular categories on Pinterest are 'food & drink', 'style' and 'beauty.
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