Odessa O. Peng
2 posts
Oct 11, 2025
2:18 AM
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Account Takeovers
For example, you could have an employee take over your account for a day, guiding your followers through a typical workday or giving them a tour of the office. This gives you a personal glimpse behind the scenes.
Be sure the influencer is a good fit for your company, otherwise, it won't come across as authentic. The influencer can then, for example, use employee interviews to highlight your company in a unique way.
Ephemeral content doesn't always have to be "new." It's actually efficient to reuse content you've already created.
Suppose you've written a blog post and want to reach a younger audience. It can be very effective to visually incorporate snippets from that post into Stories. You could even add engagement features like polls or "Ask a question" stickers. Another handy way to add a link to the full post is to ensure people genuinely interested can continue reading. On Instagram and Snapchat, for example, you can do this with a "Swipe up to read more" link.
Using your users' input as content
By cleverly leveraging your followers' input, you can easily create engaging content. Think, for example, of an interactive Q&A session with your followers, or reposting stories, videos, images, or user reviews about your product or service.
Contests and giveaways
Run a contest or give something away to your followers.
Live video
Many of the examples we discussed above can also be used in conjunction with live video. For example, a live Q&A session where users can ask their questions in real time, a live interview, or a live tour of the office.
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