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Optimizing LinkedIn ads
Optimizing LinkedIn ads
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Odessa O. Peng
1 post
Oct 11, 2025
2:18 AM
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This is actually a no-brainer . I truly hope every marketer optimizes their ads regularly. But I can't emphasize its importance enough! After a week of running time, for example, choose the best-performing ads to spend your budget more effectively, narrow your target audience if you're not yet fully present in the right place, and optimize your copy based on factors like the highest CTR.
Matched Audiences in LinkedIn Campaign Manager
Use matched audiences in LinkedIn Campaign Manager! This takes your campaigns to the next level. It allows you to upload lists, create lookalikes, and retarget. In short: you can expand your audience in the places you want to be, or with this feature, you can make sure your current audience can no longer ignore you.
LinkedIn audience matches advertising
There are several options for matched audiences . When uploading lists, you can choose, for example, a list of leads from your CRM or a list of interesting companies retrieved from a database.
Retargeting is interesting if you've already run previous campaigns. You'll need a LinkedIn Pixel installed for this. See the next tip for more information.
Finally, there's the option for a lookalike audience. With this feature, LinkedIn creates an audience that closely resembles a previously created one. This allows you to tap into a whole new list and further expand your existing audience(s) with things you might not have even considered.
LinkedIn retargeting
LinkedIn offers retargeting based on three sources: website traffic, video ads, and lead generation forms. LinkedIn collects cookies for this purpose for up to 365 days.
Remarketing website traffic
Want to reach your website visitors again? For example, do you generate a lot of traffic from display advertising or Google Ads and want to follow up on this audience within LinkedIn? Then this feature is ideal.
remaking on linkedin website traffic
Remarketing via video ads
Did you run a great video ad? And want to move those who interacted with your video further down the funnel? Then retarget the people who saw your video ad. You can choose an audience based on the percentage of your video they watched.
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liambrooks
Guest
Oct 22, 2025
3:12 PM
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You can create 2 to 3 sets of ads to check the performance and always use high quality creatives, target specific audience. These are the main points to optimize the linkedin ads.
Sling Pak in Florida
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