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Remarketing Va Thach Thuc Lam Phien Khach Hang
Remarketing Va Thach Thuc Lam Phien Khach Hang
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Sep 30, 2025
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Remarketing Va Thach Thuc Lam Phien Khach Hang
Remarketing hay tiep thi lai la mot chien luoc tiep thi cuc ky hieu qua no cho phep doanh nghiep hien thi quang cao den nhung nguoi da tung truy cap website tuong tac voi ung dung hoac xem mot san pham cu the truoc day muc tieu la thoi thuc khach hang hoan tat hanh vi mua hang ma ho da bo lo hay noi cach khac remarketing la mot co hoi de chot don nhung nguoi da the hien y dinh mua hang
Tuy nhien remarketing cung la mot con dao hai luoi neu thuc hien khong kheo leo no rat de tro thanh mot hinh thuc lam phien khach hang viec quang cao cua ban hien thi qua nhieu lan lap lai cung mot thong diep hoac hien thi sai san pham se khien nguoi xem cam thay kho chiu dan den viec chan quang cao hoac mat di thien cam voi thuong hieu vi the remarketing the nao de khach hang khong kho chiu la mot nghe thuat ma moi nha tiep thi can nam vung
5 Nguyen Tac Vang De Remarketing Thong Minh
De bien remarketing tu mot hinh thuc lam phien thanh mot loi nhac nho thong minh va co gia tri ban can tuan thu 5 nguyen tac sau day
xem them: https://lolo.vn/ - Truy cap xem chi tiet cac huong dan, uu dai tot nhat
1. Phan Doan Doi Tuong Muc Tieu Mot Cach Chuyen Sau
Sai lam lon nhat trong remarketing la chay mot chien dich chung chung cho tat ca moi nguoi da truy cap website ban can phai phan doan doi tuong muc tieu (audience segmentation) mot cach chuyen sau
Theo hanh vi: Phan loai nhung nguoi chi xem san pham nhung nguoi them vao gio hang va nhung nguoi da mua hang (de cross-sell/up-sell)
Theo thoi gian: Phan loai nhung nguoi truy cap 7 ngay truoc 30 ngay truoc va 90 ngay truoc de ap dung cac chien luoc thong diep va tan suat khac nhau
Viec phan doan nay giup ban hien thi quang cao dung noi dung dung thoi diem lam tang tinh lien quan va giam cam giac kho chiu cho khach hang
2. Toi Uu Tan Suat Hien Thi (Frequency Capping)
Tan suat hien thi (Frequency) la yeu to truc tiep gay ra cam giac kho chiu hay dat ra mot nguong toi da ve so lan quang cao hien thi tren moi nguoi dung trong mot khoang thoi gian cu the (vi du toi da 3-5 lan/nguoi dung/tuan)
Neu tan suat hien thi qua cao ma khach hang van chua mua hang co nghia la thong diep cua ban khong hieu qua hay tam dung quang cao cho nhom doi tuong nay hoac chuyen sang mot thong diep moi hoac mot loai hinh quang cao khac chu khong phai lap lai dieu da lam ho bo qua
3. Thay Doi Lien Tuc Thong Diep Va Content
Khach hang se cam thay kho chiu neu ho lien tuc nhin thay cung mot mau quang cao cua cung mot san pham hay ap dung mot chien luoc thay doi content lien tuc (creative refresh) trong chien dich remarketing
Giai doan dau (ngay 1-7): Thong diep nhac nho ve san pham da xem voi loi ich thuc te
Giai doan giua (ngay 8-14): Thong diep ve uu dai ma giam gia hoac mien phi van chuyen de thuc day chot don
Giai doan sau (ngay 15+): Thong diep ve Social Proof (danh gia tu khach hang khac) chinh sach bao hanh hoac storytelling ve thuong hieu de xay dung long tin
xem them: Khi nao nen dung quang cao de khong lang phi
4. Su Dung Content Gia Tri Thay Vi Ban Hang Thuan Tuy
De remarketing the nao de khach hang khong kho chiu hay thinh thoang hien thi cac quang cao mang tinh gia tri chu khong phai ban hang truc tiep hay retargeting khach hang bang mot bai viet blog video huong dan su dung hay mot ebook chuyen mon co lien quan den san pham ma ho da xem
Viec nay giup thuong hieu cua ban tro nen co gia tri va uy tin hon trong mat khach hang no khien ho cam thay ban dang giup do chu khong phai chi dang co gang ban hang
5. Loai Tru Khach Hang Da Mua Hang (Exclusion)
Mot sai lam rat lon trong remarketing la tiep tuc hien thi quang cao cho nhung nguoi da hoan tat giao dich viec nay khong chi gay lang phi ngan sach ma con gay kho chiu cho khach hang cu hay dam bao ban luon cap nhat danh sach loai tru khach hang da mua hang de ap dung cac chien dich cross-sell/up-sell thong minh thay vi ban lai dung san pham ma ho vua mua
Dam Bao On Dinh Ky Thuat De Remarketing Hieu Qua
Viec thuc hien mot chien dich remarketing chuyen sau voi nhieu phan doan doi tuong thay doi content thuong xuyen va chay ngan sach lon doi hoi mot tai khoan quang cao co do on dinh cuc cao mot tai khoan bi khoa hay gioi han chi tieu se lam gian doan toan bo quy trinh retargeting va lam mat di cac co hoi chot don day la luc ban can den mot giai phap on dinh ky thuat tu cac chuyen gia
De dam bao chien dich remarketing cua ban luon chay tron tru va hieu qua cac doanh nghiep chuyen nghiep lua chon giai phap thue tai khoan agency facebook uy tin
Lolo Media la mot thuong hieu duoc nhieu nha tiep thi tin cay trong linh vuc nay Lolo Media cung cap dich vu thue tai khoan agency voi cac tai khoan co do trust cao giup chien dich cua ban duoc uu tien xet duyet va chay on dinh Voi su ho tro tu lolomedia ban co the yen tam tap trung vao 5 nguyen tac vang tren de remarketing the nao de khach hang khong kho chiu ma van dat hieu qua chuyen doi cao nhat thuong hieu Lolo Media se la doi tac dang tin cay giup ban bien remarketing thanh mot nguon thu vung chac cho doanh nghiep.
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