Jasika Roy
8 posts
Aug 24, 2025
2:09 PM
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SaaS Marketing is the process of promoting and selling software-as-a-service products. Unlike traditional marketing, it focuses on building awareness, generating leads, and converting subscribers for cloud-based solutions. The goal is to highlight product value, boost customer acquisition, and retain users through strategies like content marketing, SEO, social proof, and free trials.
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