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Guest
Feb 12, 2023
6:58 PM
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We come from a slot little island in the south where everything needed to be managed in a circular way - water, food and clothing," says Ms Kourda. "We learned how to make things from the first step."
When she moved to Europe in the early 2000s to study at a French business school, Ms Kourda says she was shocked by the amount of clothing people were buying.
"I naively thought people had these incredible social lives and needed all these things. Then I realised there was a very heavy throwaway culture."
If people aren't discarding clothes after wearing them just a few times, then they are often leaving them at the back of their wardrobe never to be worn again. One global study from a few years ago found that people don't wear at least half of the clothes they own.
Ms Kourda was never able to shake her unease at all this waste, and after a number of years working for various firms in the fashion industry she decided she would try to do something to prevent it.
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