Moncler chairman and CEO Remo Ruffini, describing the vision for MONDOGENIUS, said: "Today is not only about products but is even more about our communities and the culture we want to shape together. The world is changing, and people do not want the same things as before. They demand www.monclersoutlets.com and expect more from brands.

I love New York City in the winter, snow, Christmas, the nighttime. The idea of New York City sprinkled in a layer of snow is really special. Everything covered, the trees, cars.

Exactly. I guess that's what Moncler and brands that create technical outerwear for sports are. We wanted to depict the visual representation of 'the zone', a place that your mind escapes to when you perform and also when you watch a performance.

The results: cotton jersey and nylon leggings made from seriously futuristic materials. "Econyl is a fiber that's made from reclaimed fishing line in Scandinavia," Williams explains. "It can be used in lots of different things - it's like nylon.

Also braving the frost in New York was model Irina Shayk. But my family Moncler Outlet lives in Australia, so I haven't seen them since pre - lockdown. Working to deadlines in such a busy environment was challenging too.There were many projects happening at the same time, so communicating what we needed succinctly was key.

Alyx's footwear is famous for its shit - kicking qualities; Williams, it seems, loves few things more than an enormous sole. But making an Alyx - size boot that's truly weatherproof That requires a little Italian genius. "It was actually a request from the Moncler store staff: they were asking for more waterproof boots," he says.