With the production of sleeping bags and its very first jackets, what started as protective warmth for Alpine workers has over the years crystallized into a fundamental purpose for the company. Protection is our bedrock.

I do love winter. I guess that's what Moncler and brands that create technical outerwear for sports are. "I don't mind being alone," he said. Now in its third season, Moncler Genius is ambitious even by the standards of today's endless parade of partnerships.

In Craig Green's space, which was converted to resemble a wind tunnel, 7 - foot - tall down wingsuits were trussed up like kites above the concrete floor. "As garments go, Moncler is the lightest brand you can find," www.monclersoutlets.com Green said. "So this season was all about lightness.

It was great that they came from two different professional backgrounds as we got to benefit from their different outlooks and opinions. In the first section pictured here, Green's models each stood within what looked like a newspaper printing press.

Looking at these pieces before, it had been tempting to extrapolate from them a shift from the urban - Moncler Jackets technicality of early Alyx to a couture - ish inspiration seeded by his move from Milan to Paris last year in order to take on the Givenchy gig - but Williams reckoned this was not in his mental foreground while shaping this collection. It is also worth recording that of the 11 Moncler Mondo Genius launch films this season, Williams's was easily among the most entertaining. The film stars "a friend of mine called Teezo Touchdown from Texas and he's going to do a performance for everybody," offered Williams as an advance trail. Scary CGI arms (admittedly related to to the song title) apart, that film most definitely made Touchdown some new fans.