You know when you go to an exhibition and you look at a print on a wall, and you want to touch it It's no longer just an image. "You can really reach colors that you can't obtain in Moncler Jacket piece - dyed clothing," Williams says.

Moncler's made it clear with this collection that style needn't be sacrificed for substance. The word "uniform" has some boring connotations - until used in reference to the creative eyes of Hideaki Yoshihara and Yukiko Ode.

Among the designers who contributed to the expansion and success of the Moncler Genius project, the name of Craig Green certainly stands out, the British designer who returns to collaborate with Moncler for the SS21 season.

The luxury outwear maker previously managed its e - commerce business in partnership with online retailer Yoox Net - a - Porter, now owned by Cartier maker Richemont, an agreement which expired this year.

Given the state of luxury fashion in 2018 - characterized by a widespread interest in collaboration, and a fully in - bloom affinity for streetwear - it makes perfect sense that Milan Fashion Week got things started with a partnership between one legacy label and a lesser - known (but cult - loved) designer. The legacy brand is Moncler, the Italian purveyor of all manner of puffy coats, and the collaborator is Hiroshi Fujiwara, who runs the extra - cool Japan - based label Fragment. Together, they've teamed up on a collection of jackets, vests, sweatshirts, and more - basically everything you'd need for fall and winter.