To be physically present in the Via Mecenate studio where Moncler hosted the Milan aspect of today's five - city digital launch for the next round of Genius collaborations was a kinda mind - frying thing. Right in front of us IRL was Alicia Keys in a black - belted silver knit dress, staring down the barrel of an enormous camera.

You can find beauty in anything, even in chaos. I love the creative aspect, the narrative, and telling a story through a series of images. Hosted by singer Alicia Keys, the show was broadcasted through five cities - New York, Milan, Tokyo, Seoul and Shanghai - presenting a digital experience that guided viewers through each city in a multimedia concept. The live show was hosted through www.monclerjacketssale.com a dedicated microsite, as well as utilising multiple social media platforms, including Instagram, TikTok, WeChat, Weibo and YouTube.

The Italian brand describes the campaign as a visual study of the notion of genius and its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels. The company recognized the same kind of drive and commitment to innovation in Smith's longstanding Moncler Jacket Mens career.

Commenting on the company's performance, Remo Ruffini, Moncler's Chairman and CEO, said in a statement: "We ended the third quarter with better results than we expected. Not only is the Chinese market seeing high and constantly improving growth rates, but other markets and all distribution channels are also showing continuous progress in their performance, although in many cases they are still negative.