It takes so much courage to just try and it's imperative that they do try. Around the world, young designers are making work that addresses the realities of contemporary life head-on. The subsequent press tour resulted in a series of firsts, including her Academy Awards debut.

I cannot see myself running around having multiple meetings a day for weeks and weeks on end with a wardrobe that needs to reflect that. "We've been somewhat lucky as a direct-to-consumer business, Golden Goose which was always a priority," says Wright. Honestly, that's that $64,000 dollar question.

Plus, I prefer Golden Goose Francy to wear one pair of shoes all day rather than commute in sneakers and change into a dreaded pair of 'desk shoes' at work, which is quite a tall order. Sneakers and other athleisure-inspired shoes are still having a moment, and our feet couldn't be happier.

And much like Reformation's apparel, its shoes are sustainable too. Many of those items are at least 10 years old, and to fashion obsessives, they've only become more iconic (and harder to find). Just when you thought it was time to pack away your boots, we've decide they should stick around a little longer.

So, is there a flat-ban for the Cannes red carpet? Technically, no. The funny thing is that these shoes, specifically New Balance's 990 v5s and 991s styles in gray, have been leading the trend for a minute (a 2019 advertisement read: "Worn by supermodels in London and dads in Ohio").

Sergio Rossi was a master, and it is my great honor to have met him and gotten to present him the archive earlier this year. "We hear so many horror stories where big retailers put in a big order, nothing sells, and the whole order is sent back. Just as someone would buy a coveted art piece, there are certain coveted sneakers, like the 1985 Air Jordan 1s.

We've found it really liberating and it's been nice for the women because a lot of them are in the same position as us; they're working mothers and they need a bit more flexibility in their lives. Beyond their emotional support, the aesthetic of these throwbacks are pleasantly forgettable and they have all the technical qualities of a shoe worn by someone who has their podiatrist on speed dial.

We don't buy into that stuff because it's essentially a fake Golden Goose Sneakers market. But despite their palpable luxuriousness, Moscone's designs always contain the kind of details, whether frayed hems or unexpected textures, to bring a little edge and make them truly versatile.

Hand sanitizer stations are everywhere, one-way paths have been put into place, and reminder signs of the current advised British personal exclusion zone-two meters-are impossible to escape. We don't buy into that stuff because it's essentially a fake market.